Wonderful World of Wash 'n' Wear, The
- Publication date
- Public Domain
- Digitizing sponsor
- Whirlpool Corporation
Ken Smith sez: This film has two parts: the first extolls the wonder of man-made fabrics, and the second uses the first as a set-up to plug the "RCA Whirlpool Imperial Mark XII Laundry Pair."
A grinning pitchman wanders through minimalist fifties sets to show us the "miracle" of wash 'n'wear fabrics. He gives us a quick history of crude natural fibers and then tells us how better fibers had to be invented by Man to improve the modern world. "We Americans go for that kind of challenge!" he exclaims as he introduces us to wash 'n' wear fabrics, created by "the test tube boys" and "the magic of modern chemistry."
These new fibers, he continues, have special laundering needs, so "laundry research specialists" created "a truly miraculous washer and dryer," which use "surgilator action" (not old-fashioned "bongo drum agitation") to produce "sunshine-fresh results."
Zero = "3" mark
00:22 Man in suit points at camera
00:24 Man and women at bus stop (stylized, fake background, NOT city street) stand back-to-back, reading newspaper and magazine
00:35 Man and women look down from left to right as car passes and splashes them with mud
02:20 Woman sorts laundry in basket; man holds up "His and Hers" fig leaves
03:15 Man holds big clump of raw wool
04:00 Man in white shirt, tie, boxer shorts, and socks with garter belts irons pants
04:16 Old man presses pants under mattress
04:55 Scientist holds boiling test tube; laboratory equipment; chemist doing chemistry research
06:16 Announcer (Jeffrey Lynn) stands in front of shelves containing spools of various labeled synthetic fibers
06:56 Couple kiss in front of doorway (stage set) (good)
07:36 Little boy, watching couple kissing, makes a face and sticks out his tongue
07:47 Parachute extended (in studio)
08:22 Pan of articles of clothing: suits, skirts, ties, blouses, etc.
08:52 Scientist looks through microscope
09:33 Hand washes handkerchief in glass beaker
10:50 Announcer explains chemical principles behind wash and wear clothing
11:32 Women does handwash in bathroom sink
12:30 Wash and wear clothing showroom
15:00 Announcer explains how automatic wash cycles accommodate wash and wear clothing
17:30 RCA Whirlpool Imperial Mark XII: a truly remarkable washer and dryer, etc., etc.; wash, dry, rinse, spin, tumble, set dials, etc.
CLOTHING FASHION LAUNDRY ROMANCE KISSES COUPLES MEN WOMEN CHILDREN SETS SURREALISM FANTASY HUMOR WASHING SYNTHETICS FABRICS FIBERS COMMENTATORS
- 2002-07-16 00:00:00
- Closed captioning
- United States
- Run time
Subject: Love Handy (Jam) Films !
Subject: Modern Fabrics
The nice part was that you could actually get clothing clean in 125 degree water because the detergents in those days had phosphates and as a result actually cleaned clothes.
A drab movie for some reason but does offer some useful information although I do feel slighted at times. Very 1958-ish. A must see for a homemaking class.
Subject: Jeffrey Lynn...
His pants are totally jacked! He needs to find himself a "Modern" tailor to hem both pantlegs to the desired length. His right side is a good two inches shorter than the left!!
Subject: I wash, you wear.
Totally gonzo color, just the way I like it, a fab narrator, what more do you want? Reccomended!
Subject: The Wonderful World of Clothing that Melts
As in other Jam Handy's of this era, there's an unreality: abstract objects and shapes, plain backlit studio setting, heavenly harp music as the product is reveled, no real world to distract from the message and "surgeulator" product being sold. And just enough humor to let you know you are in on the joke.
Subject: It IS a wonderful world!
Things slow down a bit when he finally gets to the washing machine pitch, but this is still highly recommended.
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